— Hey guys, quick plug before we start:
First, something serious: Our Otaru Investment Guide. We spent half a year on it, it’s packed with data and everything you need if you’re considering buying in Otaru.

Second, something silly: The YukiHomes Beanie. If you want to look as dumb as me, hit the preorder link, shipping Summer 2026, only making 50 because we are not sure how many people actually want them, so they will be limited. —

People love to say that and the more time I spend doing this, the more I realize how wrong that take is.
Are Japanese houses built differently than American ones? Of course. Older homes often don’t have insulation, double-pane windows, or central heating. That part is true. But somehow that’s turned into this idea that they’re junk, disposable, or not worth anything. And that just isn’t reality.
I’ll use my own house as an example. I bought it for $26,000. If I tried to build that exact same house today, same size, same layout, same materials, I’d be well over $100,000. Probably more.
That alone should tell you something. The price isn’t low because the house is worthless. The price is low because of one simple thing.
Supply.
There are simply too many of them. Japan built aggressively for decades, the population is shrinking, and a massive number of homes are sitting empty.
When people inherit houses they don’t want, or move to cities, or don’t feel like maintaining an older place, they sell cheap or don’t sell at all. That pushes prices down across the board.
That’s it. Economics 101.
It’s not poor craftsmanship. It’s not that the homes are falling apart (and yes some of them are falling part but that’s not the real story). It’s not that there disposable. It’s that demand doesn’t match supply.
Yes, older homes here were built with different priorities. Insulation wasn’t a focus. Energy was cheap. People ventilated instead of sealing everything up.
Homes were designed to breathe, not to be airtight boxes like in the US. That doesn’t make them bad. It just makes them different.
What people miss is that the price of the house has almost nothing to do with what it would cost to build it today. You’re not paying replacement value.
That’s why you can sometimes find places for $20–30k that are already insulated, updated, or partially renovated.
I’ve seen hundreds of homes. Built post-2000 in amazing condition for under 100K USD.
That’s what makes this such a good opportunity for foreigners.
If you’re coming from the US, Canada, or Europe, your baseline for housing costs is completely different. You’re used to paying insane prices just to get in the door.
In Japan, you can buy something outright for less than a down payment back home. Even after renovations, you’re often all-in for less than the cost of a luxury vehicle back home.
So when people say, “Those houses are cheap for a reason,” I always laugh a little. Yeah, the reason is that there are too many of them. Not because they’re garbage. Not because they’re unsafe. Not because they’re unlivable.
Browse opportunities yourself: Check out current listings at Nipponhomes.com
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This content is for informational and educational purposes only and reflects my personal opinions and experience. I am not a licensed financial advisor, tax advisor, or attorney. Readers should conduct their own due diligence and consult qualified professionals before making any investment decisions.
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Our team
Meet the founders.

Derek has been working in the Airbnb space for the past 10+ years and recently purchased a home in Japan. He is excited to bring this investment opportunity to others in the States & abroad.

Nick has a passion for adventure and has always dreamed of owning a property in Japan. His dreams finally came true when Derek brought him in on a deal of a lifetime in Hokkaido, Japan - one of Nick's favorite places on Earth.


